Your podcast subscription link is a link to an RSS feed. You need to use an RSS reader to listen to the subscription content. Copy and paste the link into your RSS reader and the content should be available. Follow the instructions on your individual RSS reader program for more details.
Where can I get an RSS reader?
The latest versions of Internet Explorer and Firefox both act as an RSS reader, and are free to download. The iTunes program will also act as an RSS reader for podcasts, and is also free. If none of these are an option for you, you can view a small list of available RSS readers here:
Ok, I want to use iTunes, but when I go to the iTunes Music Store, I only see the FREE podcast. What gives?
Ed's subscription-based podcast is only available by using the link we sent you. No pay-per-play podcasts are available via the iTunes Music Store.
If you are a subscriber to the show podcast you can add your subsciption to iTunes. Copy your RSS Podcast Link. Open iTunes, go to the advanced section, choose "subscribe to podcast", paste your link in the URL box and click Ok.
I don't want to use iTunes, can I still listen to the podcasts?
Yes. Any RSS reader will deliver the podcast content.
I click on the rss podcast link, but I get a page that just looks like a bunch of code. What's wrong?
You are using an internet browser that does not act as an RSS reader. See above on how to get an RSS reader.