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Veteran talk radio host Ed Schultz joins MSNBC as host of "The Ed Show," premiering on Monday, April 6.
"The Ed Show" will air weekdays, 6-7 p.m. ET. The announcement was made today by Phil Griffin, President, MSNBC.
President of MSNBC Comments Griffin said, "I am thrilled to have Ed kicking-off our primetime lineup."
Griffin said, "Ed's proven that he can connect with Americans and will be a perfect complement to Chris, Keith, and Rachel. He's already made his mark on radio and I'm excited to see what he'll do with the 6 p.m. hour."
Ed Schultz Comments Ed Schultz said, "I'm excited to have this opportunity with MSNBC."
Schultz said, "I look forward to having a day to day discussion with fellow Americans on issues that really matter to all of us."
David Shuster Moves to New Program David Shuster, currently hosting "1600 Pennsylvania Avenue" at 6 p.m. ET on MSNBC, will join Tamron Hall as host of a new 3-5 p.m. ET program on MSNBC.
Shuster will also continue to anchor breaking news coverage during the day and serve as a regular substitute anchor for "Countdown with Keith Olbermann."
Norah O'Donnell Moves to Morning Norah O'Donnell's hour will move to the morning.
The exact hour will be announced at a later date.
Schultz 30 Years of Broadcasting A veteran of 30 years in broadcasting and the radio industry's top rated progressive talker, Schultz is also the host of the syndicated radio program "The Ed Schultz Show," airing live weekdays from noon - 3 p.m. ET with a weekly audience of more than 3 million listeners on 100 stations across the country.
Schultz has been the breakthrough talent in an industry dominated by conservative voices.
Voice for Middle Class As an avid voice for the middle class Schultz will bring his hard-hitting style to MSNBC.
Schultz has won three Eric Sevareid Awards and has managed and been lead talent for a team that won two Marconis and a prestigious Peabody Award.
Nominated for News/Talk Personality He has been named one of the top ten radio hosts in the country by "Talkers" magazine in each of the last two years. In 2007, Schultz was nominated for Syndicated News/Talk Personality of the year by "Radio & Records."
Schultz is the author of "Straight Talk from the Heartland" published in 2004.
All American Quarterback Schultz is a graduate of Minnesota State University Moorhead where he led the nation in passing and achieved All-American status as a quarterback at MSUM.
Schultz and his wife Wendy have six children.
His son Dave Schultz is a professional golfer on the PGA Nationwide tour.
He shares his passion for hunting, fishing and flying with his large family.
The appeal to small-business owners is simple and tantalizing: If you're too small to place advertising with "the big boys," Ed Schultz has time for you on his talk-radio show.
Recession Buster Fridays Shortly after the economy tanked last fall, the host's folksy voice, piped through 760 AM out of Boulder weekdays from 10 a.m. to 1 p.m., began inviting budding or established business owners around the country to make a pitch during an hour-long "Recession Busters" segment on Fridays.
The callers run the gamut: A guy who developed a contraption allowing a pickup to pull a golf cart.
A software maker who created a program to help businesses keep their books.
A deli owner struggling to sell sandwiches because she's 60 miles outside a major city.
Heavy Traffic from Colorado The national show, based out of Washington D.C., lures heavy traffic from Colorado.
And it sometimes provides just the publicity boost to hook customers.
Enough, in fact, for some to avoid layoffs.
Heinsight Solutions Avoids Layoffs For example, Darren Hein of Heinsight Solutions, a Fort Collins solar- panel and skylight installer, was able to keep two employees on the payroll after several slow months.
Darren Hein Comments Hein said, "Within an hour of being on the show, I got calls that turned into business."
He said, "One was an $11,000 job. I could keep my two people on staff."
Ed Schultz Comments Ed Schultz said, "It's our way of just helping out small businesses. It's amazing how American ingenuity works and how many people out there have an idea to bring it to market."